One of the speechwriter’s greatest fears is the cutting room floor. You know… the nagging worry that all your hard work will end up for nought due to a cancelled event or a change in communications strategy.
But, fear not. There’s hope for us all. It turns out that even unspoken speeches can be important.
What would Richard Nixon have said if the Apollo XI lunar module didn’t make it off the moon?
What would John F Kennedy have said if he hadn’t been shot in a Dallas street in 1963?
And what would Eisenhower have said if the D-Day landings failed?
The answers to these questions – and more – can be found in this excellent and revealing BBC article.